Why SEO is more important than ever!
SEO (search engine optimization) is arguably more important than ever before. With the pandemic, we saw huge changes in shopping patterns. While traditional stores saw a decline, online shopping and search increased by 870%!
Even with stores opening up again, 90% of customers still conduct online searches before purchasing anything.
If you want to maximize the presence of your Miami business for locally targeted audiences as well as national searches, you need a solid SEO strategy. SEO and SMM (social media marketing) strategies are designed to increase traffic organically, or you can run a PPC (pay-per-click) advertising campaign, or Google Ads. PPC ads are good for quick results, but are not an ideal long-term strategy. Paid advertising is more costly than SEO, and a good SEO strategy will produce long-lasting results.